“It’s a perfect complement to my business model. I see it as a natural next step to what we were already doing. Like so many other businesses out there we were already connecting with our followers online through Twitter and Facebook and also through the radio show and an electronic newsletter. Online TV allows us another affordable way to connect with people and further brand our message.” Rick Amato, syndicated columnist and radio talk show host.
With the current difficult economy, businesses are searching for ideas that help them not only survive, but succeed. There is one powerful trend that is the friend of forward thinking business owners and entrepreneurs: The growing convergence of traditional and social media.
The trend began a few years ago when newspapers and magazines across the country successfully added interactive online editions to their print counterparts.
Now that trend is moving dramatically toward the direction of online TV. More dynamic than You Tube or U Stream, professional, state-of-the-art studios with production support and quality at a cost that makes it accessible to almost any business, big or small.
Furthermore with today’s technology, you don’t even have to live in the same city as where the studio is located to use the facilities. Exciting stuff.
Regardless of whether you are in the entertainment and communications field, sell investments for a living, or teach yoga, you now have a powerful communications tool that until very recently was reserved only for those companies with large support staffs and budgets.