The controversy surrounding Coca Cola’s Super Bowl ad has focused public attention on the company’s pro-amnesty agenda. With the majority of its revenue coming from its international business, the company has long been known for its globalist rather than American world view.
Last year, Muhtar Kent, CEO and Chairman of Coca Cola penned an op-ed for USA Today, in which he argued that immigration reform is good for business. “My hope,” he wrote, “is that our leaders focus on creating a modern system… and a clear way forward for undocumented workers–a potential route to U.S. citizenship that bears all the rights, responsibilities and obligations of that coveted status.” Kent, who was born in New York City to the Turkish general-consul to the United States, holds dual citizenship in Turkey and the United States.
The ad instantly provoked a deeply polarized response on social media, with conservatives ripping the ad for promoting multiculturalism with a deeply patriotic anthem.
In an online survey taken by Sacramento, California radio station KFBK during the 24 hours after the ad ran, more than 2/3 of respondents said they did not like it. A surprising 46% of respondents, when asked for their reaction to the ad, said “It upset me so much I feel like boycotting the product,” while 27% said they “didn’t care for it.” Only 20% said they “liked it,” and 7% said “it didn’t effect me much one way or the other.”
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