Insulting your own customers is not only bad business, it cannot begin to make up for a deficit of talent.
For more than a decade, despite the increase in domestic population, the number of movie admissions sold has stalled. For some time that fact was papered over. Premium pricing through gimmicks such as 3D and IMAX were at least able to increase annual box office revenues (a bit). Nevertheless, the movie business is no longer a growth business, and 2017 is beginning to look like the year when the industry will have to finally come to terms with that.
Globalism was supposed to save Hollywood. The exact opposite ended up being the case. The worldwide audience became the tiger held by the tail; for the global village is one that demands shockingly expensive spectacle, which means huge investments, all-in gambles, that cannot begin to see a profit until $600 to $700 million in tickets are sold.
Worse still, leftwing filmmakers were counting on these oh-so sophisticated internationales to make political diatribes profitable, to appreciate their cinematic calls for multiculturalism, moral equivalence, anti-Americanism, and statism. Whoops! Turns out the rest of the world is even more addicted to mindless escapism than us rubes.
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