Given his Dad’s American legend status, Ethan Wayne says the company is focusing on American-made products.
Where can you expect to see Paul Newman and John Wayne hanging out in 2013? The local grocery store, no kidding.
The face of the Duke — John Wayne — is hitting the shelves in supermarkets across the country. Ethan Wayne, son of the silver-screen hero, says he is taking the Wayne family business in a new direction with the product launch. The Newport Beach, Ca.-native and president of John Wayne Enterprises, Inc., has been licensing his father’s name for years on everything from plates to lottery tickets. But, the company never made or marketed its own products. Until now.
“I wanted to develop products that honored my Dad,” said Ethan Wayne, which was the catalyst for starting the John Wayne Stock and Supply Company. Launching with a line of all-natural and organic beef jerky, Ethan Wayne says he is committed to making authentic, high-quality products that embody the grit and integrity his Dad was known for.
Given his Dad’s American legend status, Ethan Wayne says the company is focusing on American-made products.
“We can’t manufacture everything in the U.S.,” said Wayne. “However, we are focusing on expanding our licensee portfolio with American-made products that were part of the fabric of my Dad’s life.” Out of the Wayne families’ current 50 licensee agreements, 10 are with licensors that make American-made products.
[…]
