The new trend for movies seems to be to jump into the crowdfunding pool whether it be through a site like Kickstarter or Donald Trump’s FundAnything. Podcast king Adam Carolla managed to earn over $1.4 million for his upcoming movie, Road Hard, and everyone from Zach Braff to Spike Lee has financed their next endeavors through Kickstarter.
Now producers John Aglialoro and Harmon Kaslow have joined Kickstarter.com to raise $250,000 for the third part of their Atlas Shrugged adaptation. The film is officially titled Atlas Shrugged: Who is John Galt?
According to the film’s website, the movie is already fully financed. The Kickstarter campaign is more about getting the audience directly involved and marketing the film. Some of the perks for contributing include everything from an exclusive Kickstarter T-shirt to an invite to the premiere. People can get rewards for donating as little as $10 or as much as $10,000 (yes, at least one person has donated this amount).
The campaign has already reached more than $35,000 as of 4 p.m. EST Sept. 23. Maybe it’s because Ayn Rand fans are a little more likely to have jobs. The Kickstarter page includes some apparent storyboards and artwork for the movie as well as messages from the producers.
The first two Atlas Shrugged films were received with much snubbing and sometimes even vitriol from mainstream critics and film sites, and it’s something the team says they are embracing now especially with this new campaign.
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