Dodd announced the industry’s plan at the annual movie-theater convention CinemaCon and spoke generally about the need to help parents “so they can make the best choices about what movies are right for their children to watch.”
The Motion Picture Association of America announced changes to its movie rating system Tuesday, saying it wants to help parents make informed decisions at the multiplex.
The new system, rolled out as the “Check the Box” campaign, will include prominent descriptions explaining why a movie received its rating. Films that might previously have been stamped PG-13 with a sentence beneath the rating will now feature those same descriptions in large type next to the ratings code.
The changes announced by MPAA CEO Christopher Dodd in Las Vegas on Tuesday come in the aftermath of explosions at the Boston Marathon and recent shooting rampages, though the former U.S. senator did not address such examples directly.
The White House has called on the movie industry help parents monitor violence in media since the elementary school in Newtown, Conn., the state Dodd represented for 30 years as a Democrat until 2011. And in a sweeping proposal this year, President Barack Obama asked specifically for a stricter rating system.
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