The curious star appeal of Jordan Peterson

Why are young Brits flocking to hear a psychology professor talk about morality?

Last Sunday night a capacity crowd of mainly young people packed into the Emmanuel Centre in London. Those who couldn’t find a seat stood at the back of the hall. When the speaker entered, the entire hall rose to its feet. It was his second lecture that day, the fourth across three days of sold-out London events. For an hour and a half the audience listened to a rambling, quirky, but fascinating tour of evolutionary biology, myth, religion, psychology, dictators and Dostoyevsky. Occasionally a line would get its own burst of applause. One of the loudest came after the speaker’s appeal for the sanctity of marriage and child-rearing.

Yet this was not a Christian revivalist meeting. At least not explicitly or intendedly so. It was a lecture by a 55-year-old, grey-haired, dark-browed Canadian academic who until 18 months ago was little known outside his professional field of psychology. Today, for at least one generation, Professor Jordan Peterson of the University of Toronto has become a mixture of philosopher, life-coach, educator and guru. He has the kind of passionate, youthful, pedagogical draw that the organised churches can only dream of. Anybody interested in our current culture wars, not to mention the ongoing place of religion, should head to YouTube, where his classes have been viewed by millions.

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