The agency’s most recent outreach effort targets California, Texas, North Carolina, South Carolina, Ohio and the New York metro area with radio ads. The ads have been running since March and are scheduled to continue through the end of June — at a cost of $2.5 million — $3 million.
While spending on the food stamp program has increased 100 percent under President Barack Obama, the government continues to push more Americans to enroll in the welfare program.
The United States Department of Agriculture (USDA) has embraced entire promotional campaigns designed to encourage eligible Americans to participate in the Supplemental Nutrition Assistance Program (SNAP), or food stamps.
A pamphlet currently posted at the USDA website encourages local SNAP offices to throw parties as one way to get potentially eligible seniors to enroll in the program.
“Throw a Great Party. Host social events where people mix and mingle,” the agency advises. “Make it fun by having activities, games, food, and entertainment, and provide information about SNAP. Putting SNAP information in a game format like BINGO, crossword puzzles, or even a ‘true/false’ quiz is fun and helps get your message across in a memorable way.”